Grounded in user research findings, personas construct potential users and their needs, goals, pain points, and desires. We created two total user personas: Donnie Norton and Zoey Dopulos. Below, you’ll find the evolution of our personas, starting with a provisional draft, the persona profile, and an index of the sources (or assumptions, as stated) from user research supporting particular details. Contextualized within our design question, these personas would act as starting points when creating our user journey maps.